T H E / P O R T R A I T
Client The Portrait
Project Branding | Art Direction
Brief Create logo and branding for a new fashion label creating lux outerwear
Visual identity and creative for a modern and minimalist fashion label that focuses on well-fitting designs from premium fabrics framing the subject of fashion. It’s her portrait that makes the art, everything else is just a frame.
The designs drew inspiration from the very first collection – earthy hues, natural fabrics and a wholesome yet modern portrayal of the main subject – the woman, who's modern portrait the brand was seeking to redefine through its fashion.