C A N V A S
Client Virgo CHW & Skin
Project Editorial | Typography | Art Direction
Brief Create the 1st issue for Canvas setting the floor for a premium skin image with a touch of individual character
Canvas is a luxury skin health magazine about elevating the your skin-care from a mundane chore to a new-science moment of advanced luxury. The art direction chosen was futuristic with a space and science theme running through to nod to the advances in skin health featured throughout the publication, focusing on HD skin both young and old to cater to the wide audience.
The logo plays with the traditional glossy magazine serif type and break it out of its mould giving the word distinct character that is then backed softened by a natural skin-like pallete with an occasional surprising pop of colour to round off the sophisticated look.