D N B
Client DNB Bank, Lithuania
Project Illustration | Branding
Brief Develop characters to illustrate the simplicity of daily transactions. Implement an identity uplift, including rebranding the communications as well as retail points (ATMS and bank branches).
DNB ASA is Norway's largest financial services group with branches throughout the Baltic region it focusses on day-to-day transactions as well as business clients.
The goal was to bring the bank closer to its customers and showcase its simplified offering of everyday transactions. Using a variety of brights mixed with softer hues to add enough detail and liveliness to the characters without giving them facial expressions allowed the designs to remain relatable yet individual, representing each of the banks clients.