V I R G O H E A L T H
Client Virgo Health PR
Project Branding | Art Direction
Brief Refresh the brands look and feel without loosing the brands essence but elevating it to a cleaner and more professional yet a warm human feel
Virgo Health is a PR company, part of a large communication network, it specialises in healthcare communications and education.
The brand's legacy is the "purple palace" its founders established over 14 years ago, therefore Austeja carried over the main colours cleaning up the hues and balancing the aubergine and lilac with warm greys, adding olive as an accent colour for an earthy and human feel. The chosen fonts have slightly rounded corners, creating a friendly and approachable, yet distinctive typography. The branding and art direction was carried through all the brand's touchpoints from internal documents to pitch presentations, web and social.
