M I I K O
Client Miiko
Project Branding | Art direction
Brief Create a luxury feminine brand that would reflect the brand's story and give future direction.
Miiko is a fashion hub – feminine yet strong, gentle yet powerful. It houses mindful European fashion with an e-commerce focus on the UK market. It's a brand that was born out of passion and very strong business ethos. It's founders set to inspire and empower women to own their style.
The branding had to reflect strength in softness and elegance in determination. It had to be applicable to all store fronts – online and print, packaging and social.
Austeja developed the visual identity, working closely with the founders and copywriters to first develop a brand story and only then give it a face. The brand was given a minimalistic yet distinctive logo, a soft colour-scheme complimented by a refined style guide to elevate the lux feel of the fashion pieces housed. The branding was applied to business cards, packaging, postcards and web, with art direction overarching the whole brand story and photoshoots.
