FLO SOCIAL | BAYER
Client Bayer Plc
Project Branding | Art direction
Brief Create a safe and comfortable space for women to come together as a community to discuss their health and wellbeing, especially their period cycles in order to raise awareness of heavy menstrual bleeding and the available support
From strategy and the channel name brain storm to branding creation and art direction of all the social campaign assets (both video and static), Austeja was the creative lead on responding to Bayer's brief for addressing the lack of community around woman's health, especially heavy menstrual bleeding awareness. Through a slightly sour, yet a humorous inner dialogue way of communicating FLO's voice was born that kicked off an exceptionally successful platform launch, despite all the medical regulatory caveats and no production costs! This being a social testing ground for the client, the launch hero video was filmed on man power alone, utilising the creative team's homes as filming locations and each other's hands to star in the main roles. Without a doubt the positive metrics will keep on growing with many more social content lined up to be created in the pipeline.
