A L T R U I S / V I N A Y A labs
Project
POS | Concept | Experiential
Brief
Create an island in a large retail space to showcase Altruis – a filter for a cleaner mind of a modern being
VINAYA s a mindful wearable company with a focus on wellbeing and staying human.
The POS reveals the positive difference the product makes, breaking through the usual chaos (sound, smells, colours) of any bigger sales point with its striking monochrome installation. It is designed as a 360 degree display split in half by a lycra screen.
One side black, the other — a crisp white with black mannequins leaping through into the white space, stretching and almost piercing the screen. The white side of the display with the leaping mannequin profiles would become the display canvas for all Altruis wearables.
